Launching on the occasion of Milan Design Week (17-22 April 2018), Softening the Senses responds to the predominance of hard surfaces in today’s interiors. Stepping off the cement streets of Milan into the showroom of Vescom, visitors enter an elegant space defined by classical arches. The atmosphere is different here: there’s comfort, ease, silence.
Instead of simply presenting new offerings in a showroom format, Vescom offers visitors the chance to experience its products in an immersive environment. ‘We’re letting the materials come to life,’ says Massimo Clerici, managing director of Vescom Italia. By layering diverse structures and materials, Vescom creates a rich tactile tapestry throughout the space. Surrounding the central curtained zone, a grid of upholstered wall panels features luxurious new fabrics such as Lamu and Wolin in harmonious pastels. The warm neutral palette extends to the soft furnishings on show.
Following the conclusion of Milan Design Week, Softening the Senses will remain on show in Vescom’s Milan showroom for a longer period. Vescom invites architects and interior designers to come and visit the new showroom: you are all very welcome!
Vescom Italia srl
Foro Bonaparte 50
20121 Milano MI
+39 02 53 54 71