Conscious of the unparalleled benefits of vinyl wallcovering for contract interiors – its superior durability, longevity, strength and hygienic qualities – Vescom is taking important measures to improve the material’s environmental impact. In an industry innovation, Vescom has blended waste generated during its production processes into beautifully matte sustainable vinyl wallcovering.
Devising sustainable solutions for vinyl wallcovering demands extensive research and in-depth technological knowledge. In an industry innovation, we’ve blended waste generated during our production processes into beautifully matte sustainable vinyl wallcovering. Instead of sending this waste to be burned, it is collected, shredded, melted and transformed into a film that becomes part of the base layer for new Vescom vinyl wallcovering products. This base layer film – which is ingeniously connected to the top layer – contains 40% recycled content and contributes to final vinyl wallcovering products with a total of 13-20% recycled content. With this method, we can guarantee colour consistency among our recycled vinyl wallcoverings, as well as ensure the same high performance as our traditional vinyl wallcovering.
Not only is our recycled vinyl wallcovering designed with nature in mind, but its structures and colours are inspired by nature, helping people to connect with the material’s sustainability story.
Boldly expressive and large in scale, Moon includes 13% recycled content and recalls volcanic rocks, baked clay or swathes of stone. The relationship to these natural elements is strengthened by the surfaces’ organically irregular appearance – as if nature itself had crafted them. A palette of nine earthen and lunar-inspired tones solidifies Moon’s terra-firma character: alongside matte surfaces in colours like sun-baked sandstone, chalky clay or cool slate, the subtle glow of soft golden or coppery tones calls to mind the reflected light of the moon.
Featuring 13% recycled content, Dunas evokes the countless traces left by nature’s hand. Its soft palette and visible grain effect allude to anything from carved wooden structures to strands of fresh young straw. From the ripple marks left by water on the beach to the wavelike imprints on a windswept sand dune – a reference heightened by Dunas’s extremely matte appearance. Its 14 colours also reflect the natural world, with a wide range of timber-inspired tones, crisp neutrals and sandy greys.
Fibras is true to its name, with a speckled fibrous matte surface. Its pressed appearance is a nod to the shredded waste material with which it’s partly made, revealing the feel of its former life. Including 20% recycled content, Fibras is produced by cleverly utilizing existing Vescom technologies, further contributing to resource reduction. The unique combination of digital printing and embossment with an existing Vescom roller creates a material with its own distinct qualities. Thanks to the use of digital printing, each of the 15 dominant colours – from dusty neutrals to smoky pink, stony blue and mossy green – comprises countless other colours. This multicoloured galaxy gives the fibrous structure even more depth and three-dimensionality while making it easy to combine with different palettes.
Working with recycled materials is just one aspect of Vescom’s conscious approach, which also involves using only water-based inks and phthalate-free vinyl films. Minimizing energy and water consumption, our eco-friendly in-house production is 10% carbon neutral, aligning with our commitment to creating products with a low environmental impact.
It’s also possible to create synergic sustainable interiors by combining Vescom’s recycled vinyl wallcovering with other Vescom materials that incorporate recycled content, from upholstery to floor-to-ceiling curtains. Even though each product has its own identity, these sustainable solutions are a blend of material-driven DNA, high performance and sustainability. Materials with a common ground for a common good – that’s Vescom’s Sustainable Materialogy.
In an industry innovation, we’ve blended waste generated during our production processes into beautifully matte sustainable vinyl wallcovering. Discover the look and feel of the three new tactile recycled-content designs in our free sample pack. Calling to mind natural fibres, volcanic rocks or organic imprints, Fibras, Moon and Dunas reflect – and respect – nature.